The manufacturer of Zippo lighters offers a lifetime repair guarantee, but the company won't fix fakes. Here are some ways to tell the real thing from the counterfeits. WSJ's Barry Newman reports.

Following is a transcript of the video. Narrator: Would you ever consider paying $34 for a lighter? What about $125? That's the price range of a Zippo lighter. Expensive? Yes. But people insist ...

Zippo has brought its Virtual Zippo Lighter application to Google?s Android Market after the iPhone version exceeded 14 million downloads and the Nokia version surpassed 2 million downloads. Zippo ...