The original, made with cognac — and even its lighter gin-based sister — is a wickedly powerful concoction. This zero proof version maintains the respect of the original’s potency without ...

This non-alcoholic riff on a gin and tonic, created by RTD mocktail producer Mixoloshe, pleasantly surprised us. Made using the brand’s zero-proof gin alternative, the concoction boasts a blend ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based spirits brand that was launched in ...

Amid the challenges facing Diageo's core business, the company continues to invest in one of the areas set to shape the ...

Bars like the Uncanny, Sousòl, Pacific Standard, and even whiskey-heavy spots like Scotch Lodge all sport lengthy lists of ...

The company is expanding its presence in the zero-proof beverages market with a brand that sells alternatives to gin, whiskey ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum.

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative ...

Alcohol in a can was supposed to be a healthier, lighter alternative to beer. Nowadays, it's just getting Americans even ...

Ritual Zero Proof makes a whole line of nonalcoholic replacements ... top your tonic off with the Gin Alternative, or whisk the Whiskey Alternative into a whiskey sour or a Manhattan.