More than two decades and several factories later, Zuru has grown into ... small-dollar toys with unknown prizes inside — generate repeat customers. Water balloon kits promise easy, affordable ...

Rascals, acquired by Zuru in 2020 to expand from toys into consumer products, has fallen foul of advertising regulators in the United States. Zuru’s aggressive push into the multibillion-dollar ...

Yes, Zuru is responsible for those Bunch O Balloons water balloons that fill up from your garden tap en masse. But its breakthrough hit was the Robo Fish, a toy fish that moves when it hits water.