Yellow Tail changes its branding for the first time in 20 years, as Gen Z rejects cheap wine
The budget-friendly Australian wine brand is updating its look in moment of decline for the wine industry. Yellow Tail, the budget-friendly Australian wine brand known to college students everywhere, ...
Bon Appétit29d
10 Australian Wines We'll Be Sipping All Year
Between 1990 and 2004, the volume of Aussie wine exported to the US exploded, from around 550,000 annual cases to a whopping 20 million, led by “critter” wine brand Yellow Tail and its many ...
The Shout1d
Casella Family Brands drives innovation and sustainability
Casella Family Brands (CFB) entered 2025 with optimism after a strong 2024. The company achieved growth through product ...
The Australian22d
Government support needed to lift Australian spirits sector
Our flagship label Yellow Tail is one of the largest wine brands in the world, selling almost 12 million cases a year in 70 countries. Yet as recently as the 1980s, Australian wine was a complete ...