The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands. To answer that question, this article delves into the history and ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

William Ow took over the abandoned former chewing gum factory on the far Westside of Santa Cruz known as the Wrigley Building ...

“This is probably the biggest shift for us, positioning-wise, in the history of the brand,” Carroll said. Gum has occasionally been pitched as a sort of tonic before. Ads from ...

In a statement to 7NEWS.com.au, Mars Wrigley Australia confirmed that Juicy Fruit — and another leading gum brand, PK — would be going sugar free. “At Mars Wrigley, we are always listening to our ...

The now-ubiquitous bar code started out 40 years ago when a pack of Wrigley's gum was scanned. How's the barcode evolving in the age of mobile technology? GS1 U.S. president and CEO Bob Carpenter ...

Enough gum to cover the Ashton Gate Stadium pitch has been removed from the streets of Bristol. Bristol City Council and ...