How chewing gum contributes to plastic pollution—and how to reduce its environmental impact
Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...
Creative Review2y
Extra gum hopes to get its ‘ding’ back with global redesign
Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...
Wall Street Journal11y
The Barcode: From Wrigley's Gum to Mobile Phones
The now-ubiquitous bar code started out 40 years ago when a pack of Wrigley's gum was scanned. How's the barcode evolving in the age of mobile technology? GS1 U.S. president and CEO Bob Carpenter ...
Virginia Beach man’s world record gum wrapper chain, 23 miles long and growing, a 60-year obsession
Gary Duschl has always been a collector. Inside his Virginia Beach residence, small dog and cat statues sit upon most of the ...
Hosted on MSN9mon
Gum Sales Peaked in 2011. Can Mars Wrigley Get People Chewing Again?
Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...
Marketing Dive13y
Wrigley?s 5 Gum engages MTV's Music Meter app audience via mobile sponsorship
Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...