Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with ... as well as Mars’s Freedent and Yida brands, uses pop-art graphics and humor partly ...

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