Beer Wash Jeans, the first-ever denim washed in real Coors beer. Yes, you read that right—Wrangler has taken their iconic ...

Michelle Gass took over the helm at Levi Strauss & Co. as CEO in January after serving as president for a year.

LAS VEGAS — Ahead of the Wrangler National Finals Rodeo in Las Vegas, the denim giant and Texas-based fast food chain Whataburger celebrated with a sneak preview of a clothing line collaboration ...

which will be available as part of Wrangler's spring 2025 line, includes items for both men and women. Theren are orange-and-white-striped shirts, vintage Ts, long-sleeved denim shirts ...

In 2025, a clothing collaboration between a classic denim brand and a Texas-founded burger chain will be available to the masses. Wrangler is teaming up with none other than Whataburger to ...