Christmas window displays are more than just festive decorations—they're a magical tool that has shaped the retail industry. Over the decades, stores have used these displays to attract crowds, boost ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

“For example, a brand can now weave together a window display, mobile Web, social media and a retail promotion with the help of mobile,” he said. Social is mobile Retailers are also stepping ...

The Ghost of Retail Past would tell you Macy’s was the first store to come up with a Christmas window display back in December of 1874. And even though the department store itself is not what it ...

No holiday shopping season would be complete without festive window displays. For more than a century, it's been a tradition for department stores and local shops alike to entice shoppers to come ...