This is a field with room for growth, and while the big players like Hallmark do tend to dominate the market, most of the country's more than 1,800 greeting card companies are small ones.

A wall in the new offices of Salinas-based greeting card company, Paper Tacos ... years ago when it just started growing and I got more wholesale orders from small retailers," Ruvalcaba said.

Although the industry has been slow to adjust compared to other mobile sectors, many greeting card companies are realizing that mobile is not just a part of a digital strategy ? it deserves to be ...

The representative at the firm offers mylar balloons and greeting cards to its customers.