Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets-and prove that those efforts are working.

With Samantha Ruth Prabhu as their ambassador, NIVEA has introduced the Luminous Even Glow Range with brand’s patented technology - Thiamidol, an ingredient which claims to reduce dark spots ...

NIVEA MEN's Age Defense line is engineered to revitalize skin by providing 24-hour moisture and visibly reducing the appearance of dark spots, fine lines and wrinkles. STAMFORD, Conn., Feb. 6 ...