What Kiara, aka Duvalbarbiee, is describing is Aldi’s in-house soft drink brand, Summit Cola. According to Kiara, every first sip “makes you want to choke,” which is an odd quality to desire ...

Here, Mark takes us through his favourite four Aldi campaigns and explains what makes them stand out ... just like Coca-Cola's advert (though let's not talk about this year's AI campaign).