The cereal brand Wheaties welcomes a new product making waves in the breakfast world, the Wheaties Protein cereal. It offers more than 20 grams of protein per serving and will appear on store ...

Unsurprisingly, offers were coming O’Neal’s way, including from Wheaties cereal. They had also reached out when he secured his first championship in 2000. However, O’Neal declined both times.

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

but few are as memorable as his decision to pass on a lucrative Wheaties sponsorship after his first NBA championship. The iconic cereal brand wanted him on their box, a symbolic and lucrative nod ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August.

This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that ...