Specialized software for A/B testing and website optimization is designed to provide advanced capabilities beyond general analytics and testing tools. Platforms like Adobe Target offer enterprise ...

The analysis and reporting of website activity. Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files ...

In this article, we'll introduce you to four main categories of content analytics software and how they can help you make sense of your digital marketing content. Web analytics software is the ...

can create and extend software for research, including: Numerical models Reusable frameworks and libraries Optimised code to run on HPCs Web/mobile apps and other user interfaces Together the teams ...