• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

While you do want your personal brand to sound professional, it’s important to use language that matches your personality as well. Make it sound natural. This part of creating your personal ...

Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

Building a brand for a client or business is something that comes easy to PR professionals. Whether you’re just starting out ...

Building a strong brand and telling your company’s story is key to building trust with your customers, but also for influencing sales and getting word-of-mouth attention.

It doesn’t matter to which industry you belong, make sure you don’t give “dullness” as a reason to your customers for not choosing your brand over the others. Remember creativity is just ...

You'll learn how to use them to build a brand (or refresh a current brand) that stands out, both online and off. You have multiple ways to complete the lessons and earn your certificate of completion: ...

To make your answers work smarter for you ... but repurposing the work you’ve already done allows you to grow your brand without starting from scratch. By identifying and reusing what’s ...

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for ...

We asked industry experts to share one piece of advice they’d give to someone who is concerned about privacy while building ...