As with years past, other big box retailers are coming for Amazon. The Walmart competitor Prime Day sale runs through October 13, way longer than Amazon's deal bonanza. And while Walmart might not ...

In fact, July 11 (the first day of Prime Day, 2023) was the largest sales day in Amazon’s history. Even so, Walmart is still the number one retailer, according to the National Retail Federation ...

While it's true Walmart is planning to hold a competing sale, Amazon Prime Day deals tend to be better in quality and variety. Overall, both memberships offer value to different customers.