Low back pain affects an estimated one in four American adults and is the leading contributor to disability globally. In most ...
This case study highlights how strategy has the power to transform brands and lives - in this case the brand Voltaren and the lives of pain sufferers. Our strategic thinking challenged the ...
Pooled data analysis shows that pain relief is only marginally better than placebo. A pooled analysis of existing research, ...
Fact checked by Nick Blackmer A new study revealed that only 10% of non-surgical treatments for low back pain were more ...