“The most popular of these remedies was the Croup & Pneumonia Salve, which Lunsford created to (soothe) his own young son’s severe cough,” Vicks wrote on its website. “Today we know this product as ...

Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.

“The most popular of these remedies was the Croup & Pneumonia Salve, which Lunsford created to (soothe) his own young son’s severe cough,” Vicks wrote on its website. “Today we know this ...