Hair experts claim that cherry red is the trending colour of 2024 ... But Bleach London's new No Bleach permanent vegan dye range is here to claim the look can be done at home on a budget.

The dyes are also vegan, containing the likes of ‘Hero Sea Silk’, an extract from red algae that restores hair fibres, and cocamide, a rich emollient that adds iridescent to the colour and deep ...