JuJu Watkins is getting ready for what she hopes is a deep NCAA tournament run for the USC Trojans, but she’s also crushing off the court in her NIL deals. For her latest one, she wore a stunning crop ...

It was how she was brought up on the basketball court, long before USC, when she was just a young phenom from Watts, programmed to shoulder whatever burden was asked of her and her otherworldly ...

USC, however, has flipped that narrative in aggressive fashion so far in 2025. No college football program has produced more stellar results on the recruiting trail for January and February than USC.

JuJu Watkins finished with 30 points to lead No. 4 USC women's basketball to an 80-67 win over No. 2 UCLA at Pauley Pavilion ...

On top of that, Saturday’s matchup would likely decide the Big Ten player of the year between the Bruins’ Lauren Betts and ...