Universal's 'Wicked: For Good' creates a unique marketing challenge
The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the ...
13 Ways To Balance Data Use And Creativity In Your Marketing Campaigns
Balancing data with experimentation ensures your marketing stays fresh, impactful and adaptable in an ever-shifting landscape ...
Cyprus Mail on MSN4d
Redefining marketing through boldness and innovation
At the helm of its marketing vision is Chief Marketing Officer, Alina Miroshnychenko, who has recently won the prestigious ...
Marketing4mon
The Crawl, Walk, Run of AI in the Advertising Creative Process
From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...
Kaleido Scope3mon
UAB’s in-house marketing and creative agency
Degree or certificate program marketing for student recruitment Research Study and ... Kristina Mims UAB School of Medicine The creative team was amazing to work with; they were communicative and were ...
Entrepreneur3y
Unique Selling Proposition (USP)
The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in ...