Why Is Unilever’s CEO Fernando Fernandez Investing In Influencers?
Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
Unilever to hire influencers to sell mayonnaise and Marmite
Unilever is hiring an army of influencers to help sell its products as its new chief executive claimed customers are ...
Shoppers turn to smaller food brands, cutting into Unilever, P&G profits
Bayliss, Siddharth Cavale and Abigail Summerville NEW YORK (Reuters) - Big Food's worst nightmare is unfolding across U.S.
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Unilever: 5 things we know about new CEO’s strategy
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...
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Unilever eyes greater share of high-end hair product market
Unilever globally launched its Nexxus Promend high-end hair product collection in Shanghai on Feb 21, the latest move to tap ...
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Unilever shares sustainability campaign’s commercial success, climate action
The Unilever campaign recorded a 12 per cent uplift in sales, generated 63 million impressions and reached 9.8 million people ...
Unilever’s Woes in Indonesia Carry a Warning for Its New CEO
Multinationals like Unilever are losing ground to ambitious local rivals in emerging markets — the biggest growth engine of the $7.5 trillion global consumer goods sector.