Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...

Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos and showcasing how Axe can make users cool, even when they are not. The ...

NEW YORK, Jan 24 (Reuters) - Ben & Jerry's ratcheted up its censorship lawsuit against Unilever (ULVR.L), opens new tab on Friday, accusing its parent company of suppressing a social policy ...

Consumer goods giant Unilever has announced plans to cut around 7,500 jobs globally as part of an overhaul aimed at saving around £684 million over the next three years. The Marmite and Dove soap ...

Axe launched Axe Black, an understated fragrance inviting men to 'Bring the Quiet'. But men were not just going to quit being loud. So we had to find a way to show them that silence was more ...

Despite owning major brands including Axe deodorant, Cornetto ice creams and Royco seasoning powder, Unilever has struggled to grow market share for nearly a decade as shoppers switch to cheaper ...

Unilever’s Axe celebrates uncoolness in funny social-only campaign Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos ...