Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.
3D Artists: Nate Lapinski, Corinne DeOrsay, Josh Matthews, Greg Gutkin, Joshua Merck, Ty Coyle, Huisoo Lee, Dana DiGioia, Steven Browning, Jennifer Kim, Kris Kelly ...
Why is This Work Relevant for Creative Strategy? When Anheuser-Busch created Michelob ULTRA Pure Gold, America's first mass organic beer, we hoped to change our category. After two years of explosive ...