Looking for some brand-new beauty product suggestions that actually work and are not gimmicks? It's normal to feel confused about what to buy when there are so many new products on the market.

with exciting new arrivals from brands like Drunk Elephant, Fenty Beauty, and Sol de Janeiro. Ready for deals? Here’s a breakdown of the products you can grab at 50% off daily during Ulta’s 21 ...

Ulta's Black Friday specials provide the perfect opportunity to stock up on your favorite brands or explore new ones at unbeatable prices. Here are 15 deals you’ll want to take advantage of ...

Ulta, the nation’s largest specialty beauty retailer, is ahead of the curve and prepared to serve women’s evolving beauty needs as she ditches her face mask and readies to show her new face to ...