In 2019, even Trader Joe’s churned out purple yam-themed products like ube ice cream, tea cookies, vegan-friendly mochi pancake mix, and a wildly popular (now discontinued) ube spread. To many vegan ...

Purple ice cream, brownies, and macarons (and sometimes all three combined) have become the star of many food photoshoots. The gorgeous hue is due to one ingredient: ube (pronounced ooh-beh).

Ube is a purple yam native to the Philippines. The flavor was extracted into a puree for this ice cream and gives the treat its gorgeous lilac color. There's been so much buzz around this flavor ...

Ube is a purple yam that is native to Southeast Asia and has been cultivated for thousands of years. It is a staple in Filipino cuisine and is often used in desserts such as cakes, ice cream, and ...

Ube, the electric purple yam from the Philippines, has become a global sensation for its Instagram-worthy hue and deliciously sweet, nutty taste. But it's not just a pretty face - it's also packed ...

Despite a number of menu cuts and company changes, Starbucks is totally popping off when it comes to their all-new spring ...

John Concepcion, who served as Managing Director and Chief Executive Officer (CEO) of RFM's ice cream division, Selecta, for ...

Maya Allen scoops a sample of rocky road ice cream at Chill Spot Rendezvous in San Mateo on Jan. 7. Photo by Anna Hoch-Kenney. A sample of the popular ube ice cream at Chill Spot Rendezvous in San ...