By Alexandra SherlockAustralian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.There has been a long-running battle over the ...

For decades, Australian bootmakers have been fighting a $50 billion giant for the right to call shoes by the name uggs – and ...

UGG boots have been disputed for almost 10 years between Americans (Deckers) and Australians (Australian Leather). In order ...

Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...

Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...

It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business.’ ...

The Ugg boot has long held a reputation for being reserved for lazy day looks, but in 2025 it's finally making a comeback.

However, many shoppers are now discovering that the shoes they've been wearing for decades aren't actually made in Australia. They're not created by the original ugg brand unless they were ...

UGG was founded in 1978 by Australian surfer Brian Smith and Doug Jensen. The boots made of sheepskin were popular among surfers in Australia in the early 1970s before being brought to the States.

While courts in the United States have ruled “ugg” can be used by brands in Australia and New Zealand, where it has become a generic name for sheepskin boots, Deckers own the rights to use ugg ...