Kimberly-Clark's U by Kotex brand is trying to engage with girls via mobile by rolling out a campaign at American Idol and Bruno Mars concerts in August. Before each concert, U by Kotex will screen a ...
79 million American women use Feminine Care products every month, making it a $3 billion dollar category in the US 1. The category is highly loyal, with 50% of 14-24 year olds choosing a brand and ...
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