Well, we’re here to tell you that the perm is back but this time it has a modern twist. Intrigued by the modern perm? We called up Luke Hersheson, hairstylist and CEO of Hershesons, to find out ...

It’s a small investment that offers big returns in maintaining your perm’s longevity and vibrancy. Try the twist and tuck method if you’re seeking an effective way to protect your permed ...