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As demand for skin care in the US has surged among teens and tweens, including girls as young as 8 and 9 years old, beauty brands are navigating how to communicate with their new customers.

Even the Personal Care Products Council, the trade association for cosmetics companies, says: ''Anti-aging products are generally unnecessary for younger skin.'' For tweens, dermatologists ...

A pediatric dermatologist calls out cosmetics retailers for aggressive marketing of products that may harm the skin of ...

If your child has started to show an interest in skincare, there are a few things you need to consider before they start ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

tweens, and teens adopt complex skincare regimes (Getty/The Independent) “We have entered an era where girlhood is being sold back to us in aesthetic skincare bottles and excessive ‘self-care ...

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Created to poke fun and counter the tween skin care trend that is referred to as "Sephora Kids," Bliss and Shlesinger are offering a relatable take on adult skin care that focuses on how adults ...

Some claim it’s harmless fun, while others, including dermatologists, are up in arms, arguing that young skin is too new and ... bottles and excessive ‘self-care’ regimes,” says Ellen ...