Truly was another brand I knew I had to try. First impression: This lime hard seltzer wasn't very fragrant — it kind of smelled like a vitamin. Review: The Truly didn't have a super strong lime ...

Nowadays, there are many popular brands in the hard seltzer game, but Truly is perhaps one of the most recognizable names in the running. Truly hard seltzers have been on shelves since 2016 ...

Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher competition, particularly for its hard seltzer and iced tea vodka drinks.

Boston Beer’s sales volumes remain stagnant, but split between weak Truly seltzer sales and strong Twisted Tea momentum. Profitability is worsened by shortfall fees and advertising, offset by ...

Teamsters Local 1199 has filed unfair labor practice (ULP) charges against Boston Beer Company — the parent company of Samuel Adams, Truly Hard Seltzer, Angry Orchard, and Twisted Tea — for refusing ...