Black Friday Online Sales Approach $11 Billion Up 10%, As In-Store Traffic Falls 8%
Online brands saw big growth on Black Friday, but it came at the expense of in-store shopping. The extended promotional period also hurt Black Friday.
Business Wire26d
U.S. Retailers Maximize Week of Black Friday, Leading to Softer Day-Of Traffic
The brand’s ShopperTrak Analytics insights indicate that U.S. shopper visits were down 3.9% from Nov. 24 through Nov. 29, in line with the in-store traffic trends seen year-to-date (down 3.0% ...
Morningstar25d
Early Data Shows U.S. Black Friday In-Store Traffic Down 3.2% YoY, with Footwear Emerging as a Strong Performer, According to RetailNext
Foot traffic across 2024 has been down 3.1% year ... stores across hundreds of brands operating on the RetailNext smart store platform, the data reflects in-store trends across a wide variety ...