Toys R Us Pivots to Gen Z 'Kidults' As Birth Rates Fall
Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.
The Financial Times1mon
Toys R Us Asia celebrates ‘kidult’ Christmas as birth rates in region fall
Simply sign up to the Asia-Pacific companies myFT Digest -- delivered directly to your inbox. Toys R Us Asia is looking beyond children’s toys this Christmas as it adjusts to dwindling numbers ...