Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Cra-Z-Art is among a handful of US companies that make toys in the US, including MGA Entertainment’s Little Tikes and ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

Mattel and Hasbro may be forced to raise prices if President Donald Trump’s 20% tariffs on imports from China remain in place, but both companies have mitigation strategies in place.

Toy makers are worried, as everything from dolls to board games is about to get more expensive.Hundreds of toy companies, ...

Toy Association CEO Greg Ahearn expects price increases of 15% to 20% on games, dolls, cars, and other toys by the ...

Funds Collected at Toy of the Year® Awards and Toy Donations from Toy Fair® Exhibitors Will Help Deliver the Comfort of Play to Children NEW YORK, March 11, 2025 /PRNewswire/ -- There is immense ...

Companies across the toy industry have joined forces to support kids in need by making grand contributions to The Toy ...

The theme at New York Toy Fair is “Play Reimagined”, and this year the toy companies - large and small - that are exhibiting there are showing how the industry is reimagining itself according ...

The company behind L.O.L. Surprise! and Little Tikes takes on the action aisle and makes plans for the future.

From cutting-edge tech toys and creative educational games to nostalgic items for kids and adults, lifestyle and parenting ...