When I canvassed watch colleagues for their views on the most underrated Swiss brands, one suggested Laurent Ferrier should be “near the very top” of the list. (He was wearing a Sport Auto ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

A follow-up to a modern cult classic, this unconventional timepiece has the kinds of details normally found in six-figure ...

These exceptions aside, the vast majority of Swiss watch brands engage in far more industrialized production and, with profit margins in mind, must at least consider the possibility of outsourcing ...

SINGAPORE – After Mr Julien Tornare took the helm at Hublot in September 2024, he coined a phrase that encapsulates his ...

Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch ...

with an especially strong emphasis on American pop culture not seen by other high-end Swiss watch brands. Audemars Piguet recently opened its own museum—the Musée Atelier—in Le Brassus where ...

This week, Swiss watch manufacturers are presenting their new products at Watches and Wonders in Geneva. In an interview, the trade fair’s management duo outline their vision for the event's ...

It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more ...