Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

New SMB founders prefer social media marketing, results of a survey by digital marketing platform Constant Contact reveal.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

That means your content will be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and Contracts) Of course, not everyone is ...

"This article examines the intersection between U.S. trademark law and influencer marketing, highlighting key legal ...

Two new MU Extension publications, which are available for free download, help business owners take on social media with a ...