Why it's hot: Goldman Sachs and Teen Vogue's study revealed that cool girls were becoming more interested ... The store is a makeup supermarket, selling brands from Benefit to Tarte and more.

Goldman Sachs and Teen Vogue picked out young women ages 13-29 that they defined as fashion forward (or "It Girls"), and polled these select girls to find out which brands they love the most.

As new bra wearers, my girls were kind of uncomfortable with ... that makes her feel good inside and out. Here are 16 teen bra brands and styles as a rock-solid starting point.

OK, here’s the deal — shopping for teens can be tricky and, depending on the teenager, can sometimes seem like a wild goose ...

Brands often rely on scraping the web and monitoring social media to understand what customers are saying about them and get ...

Brands often rely on scraping the web and monitoring social media to understand what customers are saying about them and get ...

To tween and teen boys, that contagious excitement may lead to an expanding collection of colognes, but it can also lead to ...

Piper Sandler says Stanley's multi-colored insulated cups still have considerable caché among teens, but the brand's ...

Many customers who once swore off the "exclusive" brand consider the clothes a staple of their wardrobes. How did Abercrombie ...

Multivitamins can help vegetarians and vegans fill the gaps, but many brands source their nutrients ... generally works better for many people. Teen girls and some transgender boys tend to lose ...