Offering both immediate and long-term results, Prequel's products are easy to use, even for skincare newbies, and provide a ...

One editor tests TikTok's drop ponytail hack on her thin, fine hair. Find out how it worked for her and learn how to test it ...

A new generation of beauty brands are seeing growth boom overnight, but a strategy beyond social media is needed to go the ...

Experts weigh in on TikTok's "office air" beauty dilemma, which users say affects their skin, hair, and makeup.

Many TikTokers attest to its deeply hydrating and skin-improving ability — notably, former reality TV star Lo Bosworth, who ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Beef tallow — a rendered form of cow fat — is the internet’s latest beauty hack. It’s normally used in cooking for deep ...

From one eczema girly to another, is SO refreshing to see someone in the public eye talk openly about their skin condition!!!

TikTok beauty influencer Mikayla Nogueira is entering the cosmetics market with the launch of her own brand, Point of View ...

Like clockwork, Amazon’s Big Spring Sale is back in our peripheral vision, promising thousands of discounts on everything, ...

The Food and Drug Administration is asking retailers to remove a small number of acne creams from their shelves ...

As Tiktok influencer Mikayla Nogueira teases the launch of a new brand - with many believing it'll be a beauty brand - we ...