This Polly Pocket-sized, award-winning mist is a new handbag essential. If you think you don’t need a face mist in winter ...
Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as ...
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After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup Makeup, to push her legacy forward.
The girls on TikTok are gagging over Dettol antiseptic for skincare, but is it the best option for your skincare woes?
In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...
Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...
Just in time for Valentine’s Day, everyone’s favorite French beauty brand Violette_Fr has launched a limited-edition set of its bestselling Bisou Jelly Sheer Lip Balms in three covetable shades ...
The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.
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