We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

The BBVA Foundation Frontiers of Knowledge Award in Social Sciences has gone in this seventeenth edition to social ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

some behavioral scientists synthesize theories, concepts, and methodologies across some of these disciplines. For example, the field of behavioral economics emerges from bringing insights from ...

(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...

Students in our program apply social and behavioral science theories and methodology to predict and explain health-related behaviors as well as develop and evaluate health promotion and ...

THIS book is based on the theory that the economic man attempts to maximize his share of the world's goods and services in the same way that a participant in a game involving many players attempts ...

However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on the psychological aspects of a consumer’s decision-making process and ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...