Statistics underscore the growing consumer demand for non-alcoholic alternatives, driven by health consciousness and changing ...

Launched this month on The Zero Proof website, this refreshing NA cocktail balances lemon, lime, and orange with herbal undertones, rounded out by hints of juniper, thyme, and a touch of spice.

Mockery Zero Proof, a new shop and lounge in the Livernois and West McNichols district offering alcohol alternatives, is ...

In the city of Chicago, something is taking place that involves two zeitgeist-y beverage trends converging in a wholly ...

Thinking of extending Dry January beyond one month of the year? You’re not alone. More and more people are embracing it-- ...

In the birthplace of the American craft brew movement, Boulder bars and restaurants are full of sober-curious folks celebrating Dry January at zero-proof game, trivia or comedy nights, and highly ...

To be successful, she recommends building a community, getting a texting buddy, bringing your own zero-proof options to parties or picking social locations that have zero-proof options.