And it's not the first time Lidl have offered a White Company dupe. Lidl's Esmara Ladies' Pyjamas are hitting stores on Thursday 16th January and shoppers have noticed their similarity to The ...

Heart printed pyjamas? We're sold. Even better, this Boux Avenue set is made from a luxe super-soft satin, for that quiet luxury feel. The White Company’s pyjamas will make the most amazing gift ...

The German retailer is well known for it's pocket-friendly alternatives for big brands, this time offering a stunning set of pyjamas that look to be very inspired by The White Company. And it's ...