Consumer behavior—or how people buy and use goods ... like the latest iPhone or an impractical pair of high-heeled shoes? The study of why people make such purchases—which are often irrational ...

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

Rather than positioning AI and human influencers as competitors, the study advocates for a hybrid model that leverages the ...

The study shows how retailers use consumer personal information like location, demographics, and credit, browsing and ...

Overall sentiments from consumers found that consumers will continue to embrace self care and personal expression within daily beauty and wellness routines. The authors of the rep ...

Flash sales refer to a type of business model in which firms (mainly internet based) offer one or more products/services at a substantial discount for a limited period of time. Sometimes this is also ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...