I’ve noticed something fascinating in my years of food photography and recipe development – colors can make or break how ...

He writes about creative work and human behavior at Sparring Mind. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

Beyond its association with St. Patrick’s Day, the color green can spark many positive emotions.“ Studies on the psychology ...

You probably spotted many people wearing green on Monday in honor of St. Patrick’s Day, but green is a popular color all year round because it tends to spark positive emotions.

John Oliver sounded off on a Justice Department official’s claim that she was fired for refusing to recommend that Mel Gibson ...

Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released ... Furthermore, certain colors speak to the psychology of certain types of buyers, ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

According to the Color-in-Context Theory ... Get the help you need from a therapist near you–a FREE service from Psychology Today.

Every year there are more and more detailed analyses of the alleged correlation between dress color and winning the Oscars. Here is this year's: Apparently, 26 percent of the winners of the Best ...