Needing no more convincing I picked up a bottle and promptly fell in love. The Ordinary Serum Foundation ticked all of my boxes. It gives maximum coverage with minimum product, blurring discolouration ...

Lia wearing The Ordinary Serum Foundation at 8am Lia ... matte base type'a girl. Me 🤝 full-coverage foundations. Like a moth to a flame. That said, I was willing to give this foundation ...

Considering the ease of application, coverage, staying power and the formula’s ingredients, here’s my verdict. Formula and ...

Me 🤝 full-coverage foundations ... TBH, I had zero clue what to expect as I wasn’t an OG fan of The Ordinary’s Serum Foundation when it first launched. If anything, I thought it was ...

Narrator: The Ordinary Serum Foundation sparked a 75,000-person wait list before its release, with customers eager to try the lightweight but medium-coverage formula with an under-$7 price tag.

The Ordinary Serum Foundation looks ... and the banner on the box that says Light Coverage. I would definitely call this more medium than light, and it can be built up to something resembling full ...

Utter the words 'full coverage foundation' to anyone in the beauty business and they'll immediately think of a bottle of Estée Lauder's Double Wear Foundation. It's an absolute icon in the full ...

It’s proven that when it comes to choosing beauty products, we have a natural bias towards higher priced brands. We’re all suckers for what it looks like on the shelf and fancy fragrances.

All good things come to an end, and for The Ordinary ... theordinary.com. “Foundations will be with us a little longer – until June of next year. If you’re looking for coverage with ...

The Ordinary has brought back its cult ... “Special in its simplicity, our serum-based [foundation] offers pigment and buildable coverage for an exceptionally smooth, natural finish that ...