Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...
Your choice of media channel mix signals more about the quality perceptions of your brand than you might imagine.
Major advertisers are slowly returning to Elon Musk’s social media platform X, but not out of confidence. Instead, marketing executives say ...
While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...
Building an AI-powered content supply chain requires a clear vision, strategic restructuring, new skill sets and thoughtful ...
Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to ...
The NFL will play seven games outside the United States next year. The league has already announced the host teams for all ...
In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...
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