The cola wars still haven't ended, and restaurants only serve either Pepsi or Coca-Cola, never both. Here are the fast-food ...

We tallied which soda was their preferred brand and whether they could tell the difference between Coke and Pepsi. Our results? It turns out 62% preferred Coke to Pepsi. And while 100% of drinkers ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Coke was classic, Pepsi was cool — and both were unapologetically, thrillingly bad for you. But in 2025, the battle lines have shifted. The two soda giants aren’t fighting over who makes the ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Caffeine in Coke features lower down on the ingredients list. Like Pepsi it is impossible to tell how much is in each serve. A note on saltOne glaring difference between Coke and Pepsi is in the ...

When Young & Rubicam was awarded the Dr Pepper account in 1969, it was pretty much a regional brand with about 3.2% of the soft drink market. That translated into 106.3 million cases. By the end of ...