Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Pepsi has decided to fully embrace these divisive times by reigniting the infamous "Cola Wars," announcing a new "Pepsi Challenge" just in time for America's annual mass-soda consumption event ...

So, how did we get here... from here? In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected ...