A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's ...

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A great-smelling perfume is exactly what you need to showcase your style and personality, and luckily we found a bestselling fragrance at Walmart that's on major sale. The Lancome La Vie Est Belle Eau ...

On one hand, the best cherry perfumes harken back to more playful, youthful days spent in the summer sunshine. On the other, ...

Fragrance plays a powerful role in human interactions, influencing emotions, memories, and even attraction. The right perfume ...

Perhaps luxury shoes or a bag—but for us, it’s the killer men’s fragrances and (more recently) men's watches. There’s no ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

It's the perfect time to update your scent wardrobe - from the latest versions of classic perfumes to new niche fragrances, ...

Billie Eilish has unleashed a new aroma on the world, hailed as the 'best perfume ever' by fans. The chart-topping ...

If you're a fan of fragrances, a scent specialist, and a professional (or amateur) in the world of perfumes, these are your ...