Austin-based Tecovas wants to outlast the internet's obsession with western wear. Why it matters: Boots, denim and fringe are no longer just for cowboys. Headlines from Vogue and GQ call western wear ...

Tecovas' team of artisans work across many factories in León using a more than 200-step process. Each boot is made using custom tanned leathers. Before opening its first store on South Congress ...

The Tecovas flagship store on South Congress Avenue is usually busy but during Rodeo Austin and SXSW it can be even busier. Casey Claiborne got a look at what they offer.

That quest has led me in recent years to Tecovas, an upstart brand out of Austin, Texas, that has been going toe-to-toe with heritage brands in the Western footwear space in terms of quality and ...

and Tecovas, the world’s fastest-growing Western brand, for a webinar on how online merchants can combat fraud while preserving customer experience. “Friendly Fraud, Return Fraud & Chargeback ...